Delhi – itel has expanded its Indian feature‑phone lineup with the itel Care, a budget‑friendly device priced at ₹1,499 that caters specifically to seniors seeking a simple, dependable mobile experience.
The phone features a 2‑inch enlarged display paired with big, tactile keys, while its UI displays extra‑large icons for effortless navigation. These design choices make core actions such as dialing, reading texts and scrolling through menus intuitive and stress‑free.
Emergency SOS Button on the Back
A vivid red SOS button sits on the rear panel; a two‑second press activates it. Once triggered, the handset instantly dispatches a pre‑written distress message to up to five contacts selected by the user, then calls each number in turn. This function is intended to link seniors with family members or caregivers during urgent moments.
Bilingual Voice Assistant
itel equips the device with King Voice, an integrated voice assistant that vocalises menu options, incoming calls and text notifications. Users can toggle between Hindi and English, allowing them to operate the phone without straining to read small on‑screen text.
Enhanced Audio with AI Noise Cancellation
Sound clarity is amplified by a 20 mm box speaker and a built‑in power amplifier. The handset also incorporates AI ENC (Environmental Noise Cancellation) technology to mute background chatter, delivering crystal‑clear conversations even in bustling environments.
Power is supplied by a 1,150 mAh battery, recharged through a modern USB‑Type‑C port. Additional hardware includes a modest VGA camera and a dual‑LED flashlight for basic photography and illumination.
Standard Feature‑Phone Extras
Beyond the senior‑focused enhancements, the itel Care retains classic utilities: a wireless FM radio with recording capability, Bluetooth connectivity, and a conventional 3.5 mm headphone jack. The device supports a single 2G SIM and offers expandable storage via a microSD slot, accepting cards up to 32 GB.
With its combination of large, easy‑to‑press controls, spoken guidance, rapid emergency outreach and amplified audio, the itel Care positions itself as a straightforward, reliable companion for users who value simplicity without compromising essential connectivity.


